How to Pronounce Beauty Brand Names

We’ve all been there: Standing in Sephora trying to get help finding the new product you’ve been dying to try, or you want to share your new favorite find with your friend. The only problem? You’re actually clueless on how to correctly say the makeup, hair, or skincare brand’s name.

There’s no shortage or tongue twisters, recognizable names that tend to elicit pronunciation matches, or those that are just downright phonetically confusing. That's why we’ve done the research for you by figuring out the phonetics and finding out exactly how to say some of the most common mispronounced brand names. Consider this class Beauty Brand Names 101 and our pronunciation list your textbook.

From Aesop to Yves Saint Laurent, click ahead for our alphabetically sorted guide to correctly pronouncing the most commonly mispronounced beauty brand names.

Aesop

Pronunciation: ee-sop

Avène

Pronunciation: uh-ven

Boscia

Pronunciation: BO-sha

Byredo

Pronunciation: bye-ray-doh

Caudalie

Pronunciation: KO-deh-lee

Chanel

Pronunciation: shun-NELL

Chantecaille

Pronunciation: shan-tuh-KIGH

Christian Louboutin

Pronunciation: chris-tian loo-bootan

Ciaté

Pronunciation: see-AH-tay

Clé de Peau Beauté

Pronunciation: clay de poe BOW-tay

Clinique

Pronunciation: clin-NEEK

Davines

Pronunciation: DA-vi-ness

Diptyque

Pronunciation: dip-teek

E.L.F.

Pronunciation: elf

Fekkai

Pronunciation: fehk-eye

Givenchy

Pronunciation: zhee-von-SHE

Glossier

Pronunciation: gloss-ee-AY

Guerlain

Pronunciation: gair-LAHN

IT Cosmetics

Pronunciation: it cosmetics

Kérastase

Pronunciation: care-AH-stahss

Kevyn Aucoin

Pronunciation: KEV-in au-QUAN

Kiehl's

Pronunciation: keels

Koh Gen Doh

Pronunciation: KOH gen DOH

Lancôme

Pronunciation: lohn-cohm

La Mer

Pronunciation: la mare

LORAC

Pronunciation: lah-ROCK

NYX

Pronunciation: nix

Oribe

Pronunciation: or-bay

Ouai

Pronunciation: way

Shiseido

Pronunciation: shih-SAY-doe

Shu Uemura

Pronunciation: SHOE oo-eh-MOO-rah

Sisley

Pronunciation: sis-lay

SK-II

Pronunciation: s-k too

St. Tropez

Pronunciation: san trop-AY

Tatcha

Pronunciation: taht-CHA

Yves Saint Laurent

Pronunciation: eve sanh LA-rahn

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